About Eich Volkswagen

Eich Motor Company is the 9th oldest dealership in the United States and makes it's home in St. Cloud, MN. We are central Minnesota's Volkswagen and Mazda dealership. Specializing in new and pre-owned VW and Mazda sales and service, we offer factory-trained and certified technicians, manufacturer approved tools, genuine parts and fluids. We offer financing thru over 40 local lenders. Explore the many reasons why you should do business with Eich Motor Company. You'll receive special perks as an Eich Motor Company customer, like free car washes with service, complimentary locally-roasted New Life coffee, and Service Shuttle service. Let us introduce you to a uniquely different automobile buying and service experience. Eich Motor Company. Honest. Original. Different. Learn more about your local Eich VW dealership here.


Established in 1898.

Eich Motor Company began as A.A. Eich & Sons and was established in 1898 as a wagon and buggy dealership in downtown St. Cloud, MN.  With the introduction of the automobile, the Eich family began selling Studebaker cars around the turn of the century.  Eich Motor Company relocated in 1957 at the corner of 19th and Division St. in St. Cloud and began selling Volkswagen in 1960.  Various franchise opportunities presented itself to the dealership and import makes including Mercedes.  In 1977, Eich Motor Company began selling the Mazda line, and alongside Volkswagen has operated as such ever since.  In 2003, a new Volkswagen store was constructed and in 2006 the Mazda building, now housed in the original Studebaker building was remodeled.  

In 2012, after 115 years of family-ownership, Eich Motor Company became an employee owned organization, or ESOP. This would mark the first Volkswagen and Mazda dealership in the United States to become employee owned. 

Eich Volkswagen

1931 W. Division Street
Directions Saint Cloud, MN 56301

  • Sales: (320) 251-1737
  • Service: (320) 258-2619
  • Parts: (320) 258-2665


  • Monday 8:00AM-8:00PM
  • Tuesday 8:00AM-8:00PM
  • Wednesday 8:00AM-8:00PM
  • Thursday 8:00AM-8:00PM
  • Friday 8:00AM-6:00PM
  • Saturday 8:30AM-5:00PM
  • Sunday Closed
Schedule Service